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WORLD WIDE
Are you wondering what the bigger picture of SHC is about? Well, SHC Is a spin off agency of
Population Services International (PSI), an international nonprofit organization that designs and
operates health-related social marketing programs in more than 70
nations around the world. What does that mean? Let's say that you're
living in Africa where the AIDS epidemic is catastrophic - more than
28 million people in Sub-Saharan Africa have HIV/AIDS. More
specifically, let's say you're living in Kenya where one in four
teenage girls are infected with HIV. To help stop the spread of
HIV, PSI works in Kenya to promote the use of condoms through
advertising.
While PSI does a lot of work to reduce the spread of HIV through the
promotion and sale of condoms, it is only one of the wide range of
products that PSI markets and sells to improve the health and well
being of people around the world. Some of the products include oral
rehydration salts to prevent dehydration of small children,
insecticide treated mosquito nets that help to prevent the spread
of Malaria and safe water treatment systems to improve people's
access to clean drinking water. In each of these cases, PSI makes
sure that the community knows how a product can improve people's
health, puts a brand on the product so people will recognize it,
markets the product through media advertising and then sells the
product at a low price to people in need.
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